<\/p>\n\n\n\n
Marketing has long been synonymous with \u201cadvertising\u201d. This mispresents\nthe true responsibility of marketing. Real\nmarketing is genuine, generous and about true connections.<\/p>\n\n\n\n
Seth\u2019 book highlights the importance for everyone (and everyone is\ntruly a \u2018marketer\u2019) to make this shift in how they think about the responsibility\nof marketing. <\/p>\n\n\n\n
Here are some of the most impactful ideas from the book and what they\nmean to me: <\/p>\n\n\n\n
\u201c<\/em><\/strong>People aren\u2019t\ngoing to spread the word because it\u2019s important to you. They\u2019ll only do it\nbecause it\u2019s important to them.\u201d<\/em><\/strong><\/p>\n\n\n\n I am not aware of a more important statement about the key to\nsuccessful marketing, networking, selling, influencing. This is a key reason\nwhy people fail in marketing. It is against human nature to shift the focus\nfrom \u201cme\u201d and focus on \u201csomeone else\u201d. I believe that the closer you can get to\ntruly understanding the person you are trying to market to the more successful\nyou will be. It seems the most effective way is to market something worth\nmarketing. <\/p>\n\n\n\n \u201cWe sell\nfeelings, status, and connection, not tasks or stuff.\u201d<\/em><\/strong><\/p>\n\n\n\n This is the\nessence of understanding who you are looking to serve. Understand how they want\nto feel and what will make them feel that way. Give them that! Don\u2019t market leveraging\nlower prices, or products that are easy for you to leverage to the masses. Start\nwith how you want people to feel and work backwards on trying to find out how\nyou can make them feel good, give them a higher sense of status, and connect\nthem more genuinely. <\/p>\n\n\n\n \u201cShow\nup\u2014regularly, consistently, and generously, for years and years\u2014to organize and\nlead and build confidence in the change you seek to make.\u201d<\/em><\/strong><\/p>\n\n\n\n Several times\nin the book Seth connects marketing to making change. If you can make real\nchange, you can effectively market. Showing up consistently is key because it builds\ntrust. When people trust you, they want to be influenced by you and they want\nto follow you. <\/p>\n\n\n\n \u201cPerhaps it\nmakes more sense to begin with a hurdle you can leap.\u201d<\/em><\/strong><\/p>\n\n\n\n Like anything\nelse, marketing takes practice. Starting with a huge obstacle can be counterproductive.\nBetter to start with something you can build early success and confidence with\nand build from there. The more important part is to start. Start when you are\nnot ready. <\/p>\n\n\n\n \u201cFind a\nposition on the map where you, and you alone, are the perfect answer.\u201d<\/em><\/strong><\/p>\n\n\n\n This is key,\nthe combination of unique and something valued gives you the strongest marketing\nstarting point. This is the work, finding this position. Spend your time exploring\nwhere you can find your unique position on the map. <\/p>\n\n\n\n \u201cYour work is\nnot for everyone. It\u2019s only for those who signed up for the journey.\u201d<\/em><\/strong><\/p>\n\n\n\n This is related to the last quote, find a unique spot where you can be\nthe perfect answer for the perfect few. Making something wonderful for just the\n\u201cfew\u201d is more rewarding, more generous, and definitely more genuine. <\/p>\n\n\n\n \u201cPerhaps\ninstead of talking about prospects and customers, we could call them your\n\u201cstudents\u201d instead.\u201d<\/em><\/strong><\/p>\n\n\n\n Teaching without expecting anything back can be a very effective marketing strategy. Teach what you want to learn, chances are these people you seek want to learn something similar. These small changes in our mindset, how we define our work (students vs. prospects) can create real changes in our success. <\/p>\n\n\n\n Marketing has long been synonymous with \u201cadvertising\u201d. This mispresents the true responsibility of marketing. Real marketing is genuine, generous and about true connections. Seth\u2019 book highlights the importance for everyone (and everyone is truly a \u2018marketer\u2019) to make this shift in how they think about the responsibility of marketing. Here are some of the most […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/stephentully.com\/index.php?rest_route=\/wp\/v2\/posts\/314"}],"collection":[{"href":"https:\/\/stephentully.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stephentully.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stephentully.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stephentully.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=314"}],"version-history":[{"count":1,"href":"https:\/\/stephentully.com\/index.php?rest_route=\/wp\/v2\/posts\/314\/revisions"}],"predecessor-version":[{"id":316,"href":"https:\/\/stephentully.com\/index.php?rest_route=\/wp\/v2\/posts\/314\/revisions\/316"}],"wp:attachment":[{"href":"https:\/\/stephentully.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stephentully.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=314"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stephentully.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}